Architecture Photography & Retouching With Tony Roslund

Architecture Photography & Retouching With Tony Roslund

17 Seasons

Go on-location with Tony Roslund to photograph multiple rooms in a beautiful, large Microsoft office space designed by HOK Architects. Learn his entire process to find angles, utilize natural light, light with strobes, and shoot building exteriors and interiors. These tips will help you market yourself as a professional photographer shooting hospitality, restaurants, workspaces, interior, exterior, colleges, retail, time lapse, and more. At the end of the tutorial, you'll be able to hold effective meetings with building architects, maximize your time on set, and pare down your gear to just the essentials that fit in one backpack. Not only that, he'll teach you how the cost sharing price model works so you can implement it in your professional photography business.

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Architecture Photography & Retouching With Tony Roslund
  • Tilt Shift Lens

    Episode 1

    Before production begins, go on location and with Tony’s mobile kit. Learn the process and benefits of using a Tilt Shift lens. Through a series of comparisons, learn the differences between using a tripod head vs. tilt shift lens. Learn to create compelling exterior captures, how to avoid perspe...

  • Pre-Production Checklist

    Episode 2

    Receive an inside look at Tony’s personal pre-production checklist. Learn how to formulate a plan before entering complex and demanding professional environments with a range of practical considerations. Shooting within professional, active corporate environments presents all kinds of challenges ...

  • Composition

    Episode 3

    Tony gives specific insight on what to look for when you scout a location to achieve the best shot composition possible on production day. From lighting placement, reflection issues, staging of furniture, to background subject placement, consider the technical challenges before the day of your sh...

  • On Location

    Episode 4

    Tony gives specific insight on what to look for when you scout a location to achieve the best shot composition possible on production day. From lighting placement, reflection issues, staging of furniture, to background subject placement, consider the technical challenges before the day of your sh...

  • Shot List
    03:26
    Episode 5

    Shot List

    Episode 5

    In addition to the practical and technical challenges, as well as ongoing creative considerations - learn how to develop a shot list to maximize your time and profitability.

  • Business Strategies

    Episode 6

    Explore the opportunity within commercial architecture as it relates to prospective clients within the market and usage of your captured images. Receive insight into getting a start within the market and leave a lasting impression with small investment marketing material.

  • Pricing & Cost Sharing

    Episode 7

    Receive inside information to give you an edge in pricing yourself within the market of Commercial Architecture Photography. From the number of images to capture on a production, to pricing your day rate, to innovating ways to maximize your profitably regardless of the client’s size or budget.

  • Conversation with the Architect

    Episode 8

    Observe as Tony sits with a leading design principle, discussing what the architectural firm would like to see captured during an architectural design shoot.