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The Client Brief

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  • The Client Brief

    Join high end retoucher, Sef McCullough and photographer, Adam Levy, in a real world creative brief. Listen as Sef works to establish the intention, motivation and ultimate direction for a creative campaign featuring the Nike Air Max athletic shoe. Learn not just the definition of a creative brie...

  • Setting Up Your Workspace

    With the creative brief established, follow the road map with high end retoucher, Sef McCullough. In this first step of the process, learn best practices to establish a clean, logical workspace in Photoshop. Learn from an experienced pro, how to optimize the right tools in an organized way, so th...

  • RAW Processing

    After establishing a clean workspace in Photoshop, jump over to Capture One. Learn the importance of using a camera RAW module to process RAW image data. Establish best practices to apply quality assurance to the images you retouch, every single time. Learn how to restore valuable data, creating ...