Join high end retoucher, Sef McCullough and photographer, Adam Levy, in a real world creative brief. Listen as Sef works to establish the intention, motivation and ultimate direction for a creative campaign featuring the Nike Air Max athletic shoe. Learn not just the definition of a creative brief but how to interact with a photographer's vision and process, to establish a creative road map for high end commercial retouching.
With the creative brief established, follow the road map with high end retoucher, Sef McCullough. In this first step of the process, learn best practices to establish a clean, logical workspace in Photoshop. Learn from an experienced pro, how to optimize the right tools in an organized way, so th...
After establishing a clean workspace in Photoshop, jump over to Capture One. Learn the importance of using a camera RAW module to process RAW image data. Establish best practices to apply quality assurance to the images you retouch, every single time. Learn how to restore valuable data, creating ...
Every step to this point in the workflow has been to prepare the image for retouching. With a creative map, efficient workspace, and balanced RAW processing, begin retouching the Nike Air Max athletic shoe in Photoshop. With this first step, learn best practices for shaping the shoe. Leverage the...
