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Luxe Portraiture is all about building a business on the foundation of customer experience. Jai Mayhew shares the knowledge that has allowed her to build a six-figure portrait business, booked months in advance, which markets itself. Using her background in fashion photography Jai creates unique experiences for each client. Building a story, bringing in wardrobe, providing parting gifts, creating luxe reveals... this is Luxe Portraiture.
This chapter opens with Jai's favorite part of her business, photoshoots. In this introduction to the photoshoot section, Jai expresses what she thinks is most important for you to watch while she shoots.
Jai introduces the first shoot with Anna. Here Jai talks about all the details that went into building this concept, about the wardrobe, the hair, the makeup, and everything that will help tell the story Jai has prepared for Anna.
Studio lighting does not need to be complex, have multiple lights, or be scary. Jai starts the process of showing you her go-to lighting set-ups by demonstrating what is possible with just a single light source.
Fill light is a light source that generally is at lower power and at a different angle than the key (or primary) light. The fill light is designed to reduce contrast in images, often reducing the depth of shadows.
Jai demonstrates adding the fill light to your shoot, often by simply bouncing th...
Understanding how the body moves and which poses work for different scenarios is a complete game-changer for every photographer. Throughout this tutorial you see Jai mirroring poses for the subject in order to take away the insecurity a lot of people feel in front of the camera.
Knowing which lens to choose based on your subject/surroundings is critical to your success as a photographer. Jai shows how each lens can give you dramatically different results, without moving your model or camera position.
Jai discusses why adding a grid to your light can narrow the falloff or spill of lighting in order to control where the light lands on the subject or background. Jai does this by using a classic clamshell lighting scenario where the grid brings the light in on her subject.
Monique - Hard Versus Soft Light & Broad Versus Short Light
Jai explores using some classic lighting scenarios- hard light, soft light, in both a broad and short situation. Jai shows how they can be combined and utilized for artistic and dramatic images. These simple lighting scenarios can be used to really drive your vision forward and give your clients...
Going through images should never be taken as an afterthought. Learning to see the details that move an image from good to great is what saves you a lot of time in post-processing. Jai continues to walk you through what she looks for in her images and how she decides what images to select.
Understanding how your clients feel is a key factor to Jai's overall business success. In this video, Monique describes her experience. Jai investigates why getting a picture taken is so nerve-wracking for some people and how photographers can help overcome these fears.
Jai famously brings an element of her work in the fashion industry to her clients. In this video, Jai begins walking through the fashion and beauty process and how using very simple props can help build very bold imagery for your everyday clients.
Here Jai brings you into the creative discussion with her make artist and client for the day. Jai walks through the wardrobe design, the different looks that will be used with Jade, and how the make-up artist will add to the overall feel of the look.
Inspiration can come from any source. For Jai, it often comes in the simplest form or a single object. The material, the color, the flow… all these things can be the very building block of the entire shoot. Here a simple set of custom-made sequined gloves spark the color palette and bring the who...
From reflectors to v-flats, using bounced lighting is common. In this segment of Jade’s shoot, Jai does the opposite using the black side of the v-flat to absorb light and carve out the client's features for a very editorial-style image.
Continuing the thought process of culling images is a critical step in making sure that only the best images are edited we spend time going through all the photos from Jade’s shoot with Jai. Jai talks through her process of image selection and what she looks for in each photo and why.
As a part of the masterpiece offering, Jai always brings in a professional stylist. A stylist brings a unique vision to the shoot, combining various artistic elements from wardrobe to set design. Understanding what a stylist can bring is important. In this video, Jai talks to Kristi Pinkham to ge...
Continuing into the first photoshoot of the Masterpiece Session, Jai brings a stylized, storytelling aspect to her client work. Bringing that fashion/editorial experience from her past work, Jai brings her client's model dreams to life.