Marketing Your Photography Business | Website Optimization & Strategy

Marketing Your Photography Business | Website Optimization & Strategy

5 Seasons

Do you find it hard to make time for digital marketing between shooting and editing? Have you ever felt stuck when it comes to writing about yourself or your brand? Do you have a clear strategy for your website and your social media calendar?

As photographers and retouchers, we're in a crowded industry where it's tough to get new clients. The marketing and business side of the gig doesn't exactly come naturally to creatives. And sometimes, especially when you're working 40+ hours a week, there's just not enough time to sit down and power through it.

In this PRO EDU tutorial, you will learn how to get more attention for your brand by developing a customized marketing strategy. You’ll gather ideas on ways to tell your story in your own unique, authentic voice - in a style that is designed for the web and social media. By learning techniques to drive inbound traffic to your website and building effective outbound marketing campaigns you’ll gain a firm understanding of where your next clients are coming from.

Regardless of your current website platform, or if you have a website at all, this tutorial will help you grow your photography business by walking alongside marketing expert, Jared Bauman. He’ll provide you with checklists and tools of proven approaches so that you can avoid guessing or procrastinating. These best practices will give you a toolbox of skills that help you make the best of your time as a creative, allowing you to focus on the high profit marketing strategies.

This tutorial is for photographers who find marketing to be a chore, retouchers who need a clear content strategy, or any new creative entrepreneurs who want fast actionable steps to optimize their online presence and get more clients.

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Marketing Your Photography Business | Website Optimization & Strategy
  • Getting Started

    Episode 1

    Welcome to Marketing Your Photography Business - Website Optimization & Strategy. The goal of this course is to help you identify the value of marketing in your business. Join Marketing Expert, Jared Bauman (Shoot Dot Edit, Bauman Photographers) In examining how to build a sound long term marketi...

  • Identify Your Marketing Plan

    Episode 2

    Begin this course by joining marketing specialist, Jared Bauman, in identifying what marketing is and whether you are actively marketing your business. Consider the importance of creating a long term strategy built around content.

  • Utilize Search Engines

    Episode 3

    With content as your cornerstone piece to a long term marketing strategy, begin to dissect how you are currently framing your brand and the stories you present to your target market. Look at the importance of domain hosting and how your website is perceived by Google’s powerful search optimizatio...

  • Understand Your Website

    Episode 4

    Continue to evaluate your website presence and perception by identifying areas that speak to your brand, create trust, and a professional appearance to your target audience. Identify the importance of clean site navigation and security. Consider the value of site maps and proper link navigation, ...

  • Optimize Your Website

    Episode 5

    Dig deeper into the details of what creates an optimum experience for your customers when they traffic your website. Explore best practices in optimizing the platform that holds the most critical aspect of your digital marketing - content

  • Optimize For Mobile

    Episode 6

    Desktop website presentation has become secondary to a world gone mobile. In this section, focus on how to optimize your content for best results for mobile devices. Consider how Google creates an index and ranking for your site when evaluating the mobile experience created by your website.