Following marketing specialist, Jared Bauman, put your own website through an audit. Using Google, examine how your website is being indexed and projected to the marketplace. In this section, analyze site titles and meta descriptions that are being indexed by Google.
Continue your site audit by searching your name and business name to evaluate where you rank in a search engine. Begin to identify what factors a search engine is leveraging to rank you amidst an abundance of search results. Identify what sources are being analyzed to provide search query results.
Go further into the site audit by testing website page speeds. Examine the factors that affect the speed and best practices to create an optimal experience for your customers and target market.
Complete your website audit with an automated analysis, checking for broken links. And recap with an overall summary of an effective site audit to optimize the platform that is central to your content - your website.
