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With an understanding of the importance of an optimized site, begin the process of learning how to develop engaging content - the cornerstone of your brand and the main element of your long term, online marketing strategy.
Develop a process of research to align your storytelling with audience interest and search intent. Examine how search engines gather topical search queries that can drive what topics you use to create compelling content.
With an approach for research, consider the importance of developing content that features your personality. With a personal approach, consider your tone and relatability as you craft the stories that support and drive interest to your website.
Take a more in depth look at an example blog post to dissect what content can look like for a photographer when leveraging a blog platform. Examine titling, URL naming, meta descriptions, the purpose of headers, and content length.