Marketing Your Photography Business | Website Optimization & Strategy

Marketing Your Photography Business | Website Optimization & Strategy

5 Seasons

Do you find it hard to make time for digital marketing between shooting and editing? Have you ever felt stuck when it comes to writing about yourself or your brand? Do you have a clear strategy for your website and your social media calendar?

As photographers and retouchers, we're in a crowded industry where it's tough to get new clients. The marketing and business side of the gig doesn't exactly come naturally to creatives. And sometimes, especially when you're working 40+ hours a week, there's just not enough time to sit down and power through it.

In this PRO EDU tutorial, you will learn how to get more attention for your brand by developing a customized marketing strategy. You’ll gather ideas on ways to tell your story in your own unique, authentic voice - in a style that is designed for the web and social media. By learning techniques to drive inbound traffic to your website and building effective outbound marketing campaigns you’ll gain a firm understanding of where your next clients are coming from.

Regardless of your current website platform, or if you have a website at all, this tutorial will help you grow your photography business by walking alongside marketing expert, Jared Bauman. He’ll provide you with checklists and tools of proven approaches so that you can avoid guessing or procrastinating. These best practices will give you a toolbox of skills that help you make the best of your time as a creative, allowing you to focus on the high profit marketing strategies.

This tutorial is for photographers who find marketing to be a chore, retouchers who need a clear content strategy, or any new creative entrepreneurs who want fast actionable steps to optimize their online presence and get more clients.

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Marketing Your Photography Business | Website Optimization & Strategy
  • Inbound Channels with SEO

    Episode 1

    With an optimized website, and content formation strategy, shift your focus towards identifying the channels of communicating your content marketing message. In this section, identify the components that leverage the power of search engine optimization. Understand how a search engine can drive tr...

  • Localizing with SEO

    Episode 2

    With a broader understanding of how search engines drive traffic to your website with SEO, develop a more focused approach of driving traffic to your website through localizing SEO. Build strong community interest for your business with best practices applied to your content hub and social channels.

  • Inbound Channels with Pinterest

    Episode 3

    Take a closer look at the Pinterest platform as a means of driving inbound traffic to your website. Identify how to fill out a Pinterest account with effective information to create consistency and awareness that leads your target audience to you. Connect how the Pinterest platform ties into your...

  • Setting Up Pin Descriptions

    Episode 4

    Dig deeper into the Pinterest platform, learning best practices on how to build effective pins. Examine hashtags, location information, and pin designs. Identify resources with template designs for automation to create effective, scheduled pins.

  • Outbound Channels with Instagram

    Episode 5

    Identify the value of Instagram as an outbound channel for your content marketing. Examine best practices on posting frequency, engagement timing, and the variety of media you project to your target market.

  • Outbound Channels with Facebook

    Episode 6

    Differentiate the power of Facebook’s platform as an outbound channel of marketing for your content. Identify automation tools that can expedite and simplify your ongoing schedule of posts. Develop an approach to boosting your content to your target market for better visibility. Consider the powe...

  • Outbound Channels with Email

    Episode 7

    Perhaps an overlooked source of outbound marketing communication, consider the power of email. Differentiate this platform from all other channels by examining the open rate this channel retains with audiences. Consider the value of email lists and designing funnels using scheduled automation to ...

  • Segmenting Your Email List

    Episode 8

    Dive deeper into the value of generating segmented email lists. Understand the value of segmenting your lists into potential, existing, and past clients to address your messaging in a targeted way and perpetuate ongoing business.

  • Building an Email Campaign

    Episode 9

    With your email segments identified, create an approach to building an email campaign. Understand the value of a call to action, creating goals, and evaluating interest and engagement with your campaigns. And finally, consider the value of your content hub and how to integrate your ever expanding...

  • Closing Thoughts

    Episode 10

    Congratulations on completing Marketing Your Photography Business! It is our hope that this introduction to the vast and ever changing world of digital marketing has grounded and centralized your focus. With content being at the core of your long term marketing strategy, we encourage you to take ...