Differentiate the power of Facebook’s platform as an outbound channel of marketing for your content. Identify automation tools that can expedite and simplify your ongoing schedule of posts. Develop an approach to boosting your content to your target market for better visibility. Consider the power of retargeting and lead generation as a means to grow your conversion rate.
Perhaps an overlooked source of outbound marketing communication, consider the power of email. Differentiate this platform from all other channels by examining the open rate this channel retains with audiences. Consider the value of email lists and designing funnels using scheduled automation to ...
Dive deeper into the value of generating segmented email lists. Understand the value of segmenting your lists into potential, existing, and past clients to address your messaging in a targeted way and perpetuate ongoing business.
With your email segments identified, create an approach to building an email campaign. Understand the value of a call to action, creating goals, and evaluating interest and engagement with your campaigns. And finally, consider the value of your content hub and how to integrate your ever expanding...
