Transition to a different setup and wardrobe for a new commercial look. Focus on how to position your model using natural light and a single strobe setup to create a clean aesthetic. Learn what details of lighting separate this commercial context from an editorial one. Define the characteristics that create a clean, approachable, and intentional lighting setup, with the goal of establishing a connection with your model. Master your ability to create imagery evoking an aspirational image in a commercial, advertising context.
Compare and contrast commercial posing with editorial aesthetics. Follow Elizabeth as she identifies the characteristics of commercial posing - with an emphasis on energy and movement. Define the goal and purpose of a commercial model so that you can effectively pose and create the correct mood a...
With the editorial and commercial shoots complete, join photographer Elizabeth Wiseman as she recaps and reviews her process and philosophy. Review her approach to her lighting, gear settings, image composition and communication style before transitioning into post production phase of the model t...
