Welcome to Commercial Retouching with retoucher, Sef McCullough. To begin this training series, hear first hand how Sef entered the industry of high end commercial retouching. As the evolution of software and technology progressed, hear Sef's pursuit of higher level retouching, working with some of the world's largest, most visible brands. At the core of his process, learn what drives him to create in a demanding, ever evolving commercial world.
Join high end retoucher, Sef McCullough and photographer, Adam Levy, in a real world creative brief. Listen as Sef works to establish the intention, motivation and ultimate direction for a creative campaign featuring the Nike Air Max athletic shoe. Learn not just the definition of a creative brie...
With the creative brief established, follow the road map with high end retoucher, Sef McCullough. In this first step of the process, learn best practices to establish a clean, logical workspace in Photoshop. Learn from an experienced pro, how to optimize the right tools in an organized way, so th...
After establishing a clean workspace in Photoshop, jump over to Capture One. Learn the importance of using a camera RAW module to process RAW image data. Establish best practices to apply quality assurance to the images you retouch, every single time. Learn how to restore valuable data, creating ...
