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Dig deeper into the details of what creates an optimum experience for your customers when they traffic your website. Explore best practices in optimizing the platform that holds the most critical aspect of your digital marketing - content
Desktop website presentation has become secondary to a world gone mobile. In this section, focus on how to optimize your content for best results for mobile devices. Consider how Google creates an index and ranking for your site when evaluating the mobile experience created by your website.
Following marketing specialist, Jared Bauman, put your own website through an audit. Using Google, examine how your website is being indexed and projected to the marketplace. In this section, analyze site titles and meta descriptions that are being indexed by Google.
Continue your site audit by searching your name and business name to evaluate where you rank in a search engine. Begin to identify what factors a search engine is leveraging to rank you amidst an abundance of search results. Identify what sources are being analyzed to provide search query results.