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Up Next in Marketing Your Photo Business Pt 1: Optimization

  • Indexing

    Following marketing specialist, Jared Bauman, put your own website through an audit. Using Google, examine how your website is being indexed and projected to the marketplace. In this section, analyze site titles and meta descriptions that are being indexed by Google.

  • Googling Your Name

    Continue your site audit by searching your name and business name to evaluate where you rank in a search engine. Begin to identify what factors a search engine is leveraging to rank you amidst an abundance of search results. Identify what sources are being analyzed to provide search query results.

  • Testing Page Speed

    Go further into the site audit by testing website page speeds. Examine the factors that affect the speed and best practices to create an optimal experience for your customers and target market.