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Complete your website audit with an automated analysis, checking for broken links. And recap with an overall summary of an effective site audit to optimize the platform that is central to your content - your website.
Transition from the lecture, to an interactive sit down with photographer Amy Schromm and marketing specialist, Jared Bauman for a live website audit. Build a deeper understanding of not only what - but why - doing this exercise for your site is extremely valuable.
With an understanding of the importance of an optimized site, begin the process of learning how to develop engaging content - the cornerstone of your brand and the main element of your long term, online marketing strategy.
Develop a process of research to align your storytelling with audience interest and search intent. Examine how search engines gather topical search queries that can drive what topics you use to create compelling content.