Pinterest For Photographers

Pinterest For Photographers

8 Seasons

Pinterest is a discovery platform, made for creatives. With over 250 million monthly users, Pinterest is a popular destination that connect a wide array of active buyers and sellers together. This social media platform that could very well be your secret marketing engine this year because 90% of weekly users using Pinterest use it to make purchasing decisions. So the question remains, are you utilizing it to its full potential?

 Photographers get paid to take pictures, designers get paid to create designs, and retouchers get paid to fix and improve images. The finished product that professional creatives make is well suited for Pinterest and is the perfect platform to showcase your work and lead potential buyers to your main hub, your website.

Building your Pinterest plan and strategy is not a lot of extra work, but understanding the platform and how to properly build it, optimize it, and automate it will allow you to add another marketing tool, or spoke, to your arsenal of marketing tactics.

This tutorial was a follow up to Jared's first tutorial with PRO EDU on Marketing For Photographers : SEO and Website Optimization and we suggest that you take this course first before starting Pinterest.

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Pinterest For Photographers
  • Getting Started-Introduction

    Episode 1

    Welcome to Pinterest for Photographers. There is a wide misunderstanding of Pinterest by photographers who simply view this platform in the wrong way. Jared Bauman will provoke you to rethink Pinterest and to realize that it may be the most powerful search engine to help grow your photography bus...

  • Getting Started-Understanding the Platform

    Episode 2

    Pinterest is not your typical social media platform! Unlike most social media platforms, followers don’t really matter on Pinterest. This is a content sharing site and it’s all about the type of content you feed to the platform based on what users are searching for on a daily basis.

  • Getting Started-Growing on Pinterest

    Episode 3

    Growing your photography business on Pinterest requires building a simple and effective strategy. Jared will walk you through the need for consistent Pinning, frequency of using the platform and the need for fresh content to properly leverage Pinterest as a highly effective marketing tool.

  • Getting Started-Ranking Content

    Episode 4

    Pinterest is a platform that still relies on organic visibility to reach audiences. For photographers this is great news because it means you do not need to pay to be seen as is the case on most social media platforms. In this video, Jared gives detailed information on how to have your content ra...

  • Getting Started-Pinterest Statistics

    Episode 5

    To use Pinterest to it’s peak performance, we need to understand several important statistics and the user base. Here Jared will reveal information behind the types of Pinterest users along with an understanding of their behaviors to help you be discovered by potential new customers.

  • Getting Started-Homework Assignment 01

    Episode 6

    This Pinterest course has a series of homework assignments that will allow you to build a fully executed Pinterest strategy by the time you finish viewing. Here is your first assignment, so stop and do your homework. Yes, you are back in school but there are no pops quizzes or grades.