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Pinterest is a discovery platform, made for creatives. With over 250 million monthly users, Pinterest is a popular destination that connect a wide array of active buyers and sellers together. This social media platform that could very well be your secret marketing engine this year because 90% of weekly users using Pinterest use it to make purchasing decisions. So the question remains, are you utilizing it to its full potential?
Photographers get paid to take pictures, designers get paid to create designs, and retouchers get paid to fix and improve images. The finished product that professional creatives make is well suited for Pinterest and is the perfect platform to showcase your work and lead potential buyers to your main hub, your website.
Building your Pinterest plan and strategy is not a lot of extra work, but understanding the platform and how to properly build it, optimize it, and automate it will allow you to add another marketing tool, or spoke, to your arsenal of marketing tactics.
This tutorial was a follow up to Jared's first tutorial with PRO EDU on Marketing For Photographers : SEO and Website Optimization and we suggest that you take this course first before starting Pinterest.
The time to create and publish Pins is finally here. With this first step in the Pin creation process, Jared will explain how to build a Pin that will drive traffic to your unique content and URL’s that define who you are as a photographer. Commercial photographer Jake Hicks will serve as the rea...
The keys to writing effective Pin descriptions come from natural and complete sentences combined with the strategic use of hashtags. In this video Jared will illustrate how to build your brand on Pinterest through proper writing and descriptions. This is truly a brand building exercise.
Designing an effective Pin centers upon unique identifiers. In this video you will learn the detailed physical parameters of designing a Pin, image selection, use of text overlays and font selection which all work together to optimize your ability to rank in the Pinterest smart feed.