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Pinterest is a discovery platform, made for creatives. With over 250 million monthly users, Pinterest is a popular destination that connect a wide array of active buyers and sellers together. This social media platform that could very well be your secret marketing engine this year because 90% of weekly users using Pinterest use it to make purchasing decisions. So the question remains, are you utilizing it to its full potential?
Photographers get paid to take pictures, designers get paid to create designs, and retouchers get paid to fix and improve images. The finished product that professional creatives make is well suited for Pinterest and is the perfect platform to showcase your work and lead potential buyers to your main hub, your website.
Building your Pinterest plan and strategy is not a lot of extra work, but understanding the platform and how to properly build it, optimize it, and automate it will allow you to add another marketing tool, or spoke, to your arsenal of marketing tactics.
This tutorial was a follow up to Jared's first tutorial with PRO EDU on Marketing For Photographers : SEO and Website Optimization and we suggest that you take this course first before starting Pinterest.
Pinterest Overview-A Year Into Pinterest with Kaitlin Cooper
For the Pinterest course we defined two categories of photographers; Commercial Photographer and Event Photographer. In this video, Jared talks with Kaitlin Cooper who is a San Diego based wedding photographer. Kaitlin has seen a huge return on her investment with Pinterest over her first year us...
Pinterest Overview-Site Breakdown with Kaitlin Cooper
Here Jared and Kaitlin breakdown the strengths, and weakness of Kaitlin’s Pinterest account. Through Kaitlin’ you will gain an understanding of how your unique content can be searched on Pinterest to quickly grow your photography business.
Tribes are a unique feature in Tailwind which can enhance your visibility and organic traffic on Pinterest. In this video, Jared gives you an overview in understanding and joining a tribe to further build your Pinterest strategy and share your work by others for faster results.
By using Pinterest, you will see an increase in traffic to your photography website. In this video, Jared will share a series of tips to assess your own website and ensure that it is optimized for use with Pinterest and for additional customer traffic.