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Pinterest is a discovery platform, made for creatives. With over 250 million monthly users, Pinterest is a popular destination that connect a wide array of active buyers and sellers together. This social media platform that could very well be your secret marketing engine this year because 90% of weekly users using Pinterest use it to make purchasing decisions. So the question remains, are you utilizing it to its full potential?
Photographers get paid to take pictures, designers get paid to create designs, and retouchers get paid to fix and improve images. The finished product that professional creatives make is well suited for Pinterest and is the perfect platform to showcase your work and lead potential buyers to your main hub, your website.
Building your Pinterest plan and strategy is not a lot of extra work, but understanding the platform and how to properly build it, optimize it, and automate it will allow you to add another marketing tool, or spoke, to your arsenal of marketing tactics.
This tutorial was a follow up to Jared's first tutorial with PRO EDU on Marketing For Photographers : SEO and Website Optimization and we suggest that you take this course first before starting Pinterest.
One of the most important aspects of using Pinterest comes in evaluating your account. Here you will learn how to analyze reporting data as a means to further improve your marketing strategy and for future planning. Jared give you a quick overview of the three analytical platforms for insights on...
Tailwind is another valuable source for performance analytics on your Pinterest account. Jared and Kaitlin assess the data they see based on the historical information regarding her organic content traffic.
Google Analytics is the most robust platform for gaining insights to the performance of your Pinterest strategy. In this video, Jared will show you how to build a custom dashboard to analyze data using Kaitlin’s Pinterest account as a real world example
Part II yields further insights to the analytical data found on Google. This video will give you a better understanding of how to find quick answers and detailed information on the overall performance of your Pinterest strategy. You will find this information indispensable to the future of using ...
By now you have a completely new view of Pinterest knowing that it is one of the most powerful search engines to help grow your photography business. And you should have a completed Pinterest strategy ready for immediate implementation. In his closing thoughts, Jared shares why Pinterest is such ...