The Business Of Retouching

The Business Of Retouching

4 Seasons

There is greater demand for retouchers now more than ever, yet the lack of business and pricing information leaves many photographers and retouchers unsure of how to price for retouching, how to estimate and bid on commercial jobs, and how to communicate with clients and ask the right questions. This lack of confidence and understanding of the business of retouching leaves many photographers and retouchers burning themselves out, losing time and money throughout multiple rounds of unnecessary revisions.

In this comprehensive business tutorial, commercial retouchers Sef McCullough and Earth Oliver unpack their proven business workflow and strategies from client inquiry to final delivery. You will first build a foundational knowledge of the retouching industry, then follow along through a case study of a real life commercial retouching job as Sef writes emails to clients and assesses, estimates, prices, and bids on a project from start to finish.

Then take your knowledge of the business of retouching and join Sef and Earth as they talk with other working pros of the industry including professional retouchers Lisa Carney, Jordan Hartley, and Peter Hunner, and photographers Clay Cook and Rob Grimm. We’ve never put so many industry pros in one tutorial!

Throughout the tutorial you will learn:

The Retouching Industry and Retoucher Personas
How To Start A Business and What It Takes To Be A Retoucher
What Gear You Need To Be A Retoucher
The Industry Language and Standards of Commercial Retouchers
How To Communicate with Commercial Clients
How To Price for Retouching
How To Bid on Commercial Jobs
How To Create Formal Bids and Work Agreements
Business Strategies to Maximize Profits and Minimize Revisions
And Much More
Included Documents:

Retoucher's Gear List
Everything retouchers need to get started and stay competitive
Business Workflow Guide
A start-to-finish roadmap for communicating, pricing, bidding, and producing commercial jobs
Client Questionnaire
Everything you need to ask clients to accurately price and bid jobs
Job Calculation Worksheet
A tried and true formula for pricing ANY retouching job
Sample Formal Work Agreement
A working template to use for commercial retouching jobs

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The Business Of Retouching
  • Introduction

    Episode 1

    Welcome to The Business of Retouching with Sef McCullough & Earth Oliver. In this course, follow 2 seasoned veterans as they describe and define the business of retouching. Identify 5 retouching personas, examine client management and communication, and define a set of principles to guide your re...

  • Retouching Personas

    Episode 2

    To begin this course, learn how to identify your persona as a retoucher. Retouching involves a vast skillset with a variety of positions and opportunities across the photography industry. Develop a clear understanding of those positions and their hierarchy to help quantify your skills. Build a so...

  • Retouching Essentials

    Episode 3

    With a solid foundation on what it means to be a retoucher, build on your persona identification. Learn about the essential tools and necessities that a retoucher needs to be successful within the industry. From hardware, software, accessories, client communication tools, file transfer and backup...

  • Business Workflow

    Episode 4

    After identifying a persona, a retoucher’s toolset, and a direction for your career journey, build a workflow for business communication and client interaction. Learn the importance of client communication, ongoing dialogue, and setting specific expectations to define a project scope. Learn how t...