Change out lighting for a Westcott Zeppelin Part 47 key light to create a more commercial look for your male subject. With inner and outer diffusion on the light, a V-Flat modifier and longer, narrower source, control the look of the image using diffusion, angle, and lighting position. Intentionally control the shape of light, manipulating highlights and shadows for the perfect commercial aesthetic for your male portraits. Iterate through a series of captures across different subjects to see this setup in different context.