Cleanup is a massive task in high end retouching. And this is the highest end workflow to establish the most creative freedom. With the complex technical phase of the process complete, move into the creative exploration of retouching. Shift hue and saturation to create a different body color on the shoe with ease. Reference the creative brief, from photographer, Adam Levy, and build a background aligned with his creative direction. Begin to manipulate color, modo, integration. Start having a lot of fun!
At this stage, utilize an action to create a convincing shadow cast on the custom background that you've created. Use the power of curves and hue/saturation layering for a convincing color build. Adjust luminosity and hue in a separate and organized way. Manipulate white and black points, creatin...
Begin to integrate some of the finer details in the retouch, adding creative elements to the bubble sole of the athletic shoe. Use flares that were shot by photographer, Adam Levy, and integrate them into the product story. Jump back over from Photoshop to Capture One, and select the best exposur...
Using paths, curves, and groups, learn to color grade and add additional lighting effects to bring the Nike Air Max athletic shoe closer to a finished look. Utilized the organization from the early stages of the retouching process and leverage the power of masks. Work through the length of the sh...
