Before sending the image off for round 1 review, use a couple of finishing moves to bring the entire creative image together. Using high-pass and some grain across the surface of the shoe, create a consistent, finished surface. Learn do develop a process for finishing with subtle details to set your retouching apart from the rest. With the creative complete, learn to assess the image for any final mistakes before sending images off for client review.
With the first round of retouching complete, learn best practices for sending files to your client. Learn the advantage of using prepared actions, that duplicate and flatten your image. Prepare the image into a review ready format, with optimum compression settings and send the file using standar...
With the first round of retouching sent to the client, watch a real world client interaction, between retoucher, Sef McCullough and photographer, Adam Levy. Watch a live breakdown and discussion about assessing current work, pushing the creative further, taking client feedback, and developing a p...
With fresh notes from the creative brief, work with high end retoucher, Sef McCullough, to execute the notes from the first review. Using the markup notes from the call, begin to incorporate the feedback into the working file. Begin with the most intensive notes and work forward to refine the cre...
