Continue to evaluate your website presence and perception by identifying areas that speak to your brand, create trust, and a professional appearance to your target audience. Identify the importance of clean site navigation and security. Consider the value of site maps and proper link navigation, regarding Google’s ranking system.
Dig deeper into the details of what creates an optimum experience for your customers when they traffic your website. Explore best practices in optimizing the platform that holds the most critical aspect of your digital marketing - content
Desktop website presentation has become secondary to a world gone mobile. In this section, focus on how to optimize your content for best results for mobile devices. Consider how Google creates an index and ranking for your site when evaluating the mobile experience created by your website.
