Welcome to Marketing Your Photography Business - Website Optimization & Strategy. The goal of this course is to help you identify the value of marketing in your business. Join Marketing Expert, Jared Bauman (Shoot Dot Edit, Bauman Photographers) In examining how to build a sound long term marketing strategy to create sustainable growth for your business. Learn the value of content creation and using inbound and outbound marketing channels. Develop an approach to communicating your unique brand.