With an approach for research, consider the importance of developing content that features your personality. With a personal approach, consider your tone and relatability as you craft the stories that support and drive interest to your website.
Take a more in depth look at an example blog post to dissect what content can look like for a photographer when leveraging a blog platform. Examine titling, URL naming, meta descriptions, the purpose of headers, and content length.
Continue an interactive Q & A with photographer Amy Schromm and marketing specialist, Jared Bauman. Further define the importance of content formation being the centralized piece of a successful long term marketing strategy for your business.
With an optimized website, and content formation strategy, shift your focus towards identifying the channels of communicating your content marketing message. In this section, identify the components that leverage the power of search engine optimization. Understand how a search engine can drive tr...