Welcome to The Business of Retouching with Sef McCullough & Earth Oliver. In this course, follow 2 seasoned veterans as they describe and define the business of retouching. Identify 5 retouching personas, examine client management and communication, and define a set of principles to guide your retouching career.
It’s time to get more specific. Dive into a case study to examine the process of winning work, to final project completion. Follow high end retoucher, Sef McCullough as he examines a potential client project via an e-mail inquiry. Learn how to examine the inquiry, assess client needs, and positio...
Join photographer, Rob Grimm, and retouchers Lisa Carney, Sef McCullough and Earth Oliver as they continue to discuss industry dynamics. From communication, to fixing mistakes, to the different perspectives of production vs. post-production. Learn about how to navigate managing client expectation...
Client management is not an easy task. Learning to master creative and technical skills takes time, patience, talent, and a willingness to never stop learning. Business interactions are no different. Learning to communicate with your clients is essential. It’s not just about winning work. Managin...
