Welcome to The Business of Retouching with Sef McCullough & Earth Oliver. In this course, follow 2 seasoned veterans as they describe and define the business of retouching. Identify 5 retouching personas, examine client management and communication, and define a set of principles to guide your retouching career.
To begin this course, learn how to identify your persona as a retoucher. Retouching involves a vast skillset with a variety of positions and opportunities across the photography industry. Develop a clear understanding of those positions and their hierarchy to help quantify your skills. Build a so...
With a solid foundation on what it means to be a retoucher, build on your persona identification. Learn about the essential tools and necessities that a retoucher needs to be successful within the industry. From hardware, software, accessories, client communication tools, file transfer and backup...
After identifying a persona, a retoucher’s toolset, and a direction for your career journey, build a workflow for business communication and client interaction. Learn the importance of client communication, ongoing dialogue, and setting specific expectations to define a project scope. Learn how t...
