Commercial Color Grading

Commercial Color Grading

3 Seasons

Have you ever looked at a polished image and wondered how the retoucher achieved that color grade? In this tutorial Sef McCullough reverse engineers images and shows how to recreate a specific grade. There are several approaches to color grading, but unfortunately, too many of the techniques used by photographers and retouchers are destructive and deteriorate the quality of image. Throughout this tutorial Sef goes over non-destructive methods to color grade for commercial imagery, provides insight on color theory, and helps expand your creativity when working on an image. Sef approaches his work by first analyzing the colors that are actually in the image, and not just the ones we perceive with our eyes. This advanced workflow will allow you to create stunning color in your images without degrading the quality.

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Commercial Color Grading
  • Unpacking Image I

    Episode 1

    Setup a smart object workflow to transition between Adobe Camera Raw and Photoshop in a non destructive manner while developing a grade for an image. Utilize Adobe CC Online to create a palette with accurate color analysis and connect that back to Adobe Color Themes within Photoshop

  • Image I Edit

    Episode 2

    Apply all of the tools and methods of auditing color and apply it to an image grade.

  • Unpacking Image II

    Episode 3

    Re-enforce the application of auditing color to setup a grade for a different image.

  • Image II Edit

    Episode 4

    Create three variant grades from the same image applying the principles of auditing color. Learn to create a system of reliably identifying and manipulating color, with color schemes helping to assist the creative narrative. Rely on your skillset, instead of filter packs, to communicate with clie...

  • Unpacking Image III

    Episode 5

    Learn to unpack color from an image that is overwhelmed with atmospheric light to create a more compelling image and defined story, through a fuller range of color.

  • Image III Edit

    Episode 6

    Compare targeted local versus ambient global compliments to enhance an image dominated by atmospheric light.

  • Unpacking Image IV

    Episode 7

    Unpack color on one of photographer Kate Woodman's RAW image files and build an approach to a color grade to enhance the story of the image.

  • Analogous Variant

    Episode 8

    Edit of photographer Kate Woodman's RAW image files through building a analogous color grade in a strategic approach. Learn to discern the line between using Adobe Camera RAW and Adobe Photoshop to manipulate color. Continue to analyze color with your eye versus the data that photoshop perceives

  • Complementary Variant

    Episode 9

    Edit one of photographer Kate Woodman's RAW image files, to create a complementary color scheme and a new variant from the analogous scheme.

  • Split Complementary Variant

    Episode 10

    Push the edit on one of photographer Kate Woodman's RAW image files with a split complementary variant grade, creating a dramatically different look and feel, evoking a more commercial aesthetic. Learn the process of running Adobe Camera Raw as a filter.

  • Unpacking Image V

    Episode 11

    Unpack color on one of photographer Kate Woodman's flattened TIFF images, with a completed grade to discover the colors used to create her final image. Unpack 2 palettes from Kate’s finished grade and the base color of the TIFF file.

  • Creating Smart Filters

    Episode 12

    Utilize Adobe Camera RAW and a smart object workflow to recreate a grade from a Kate Woodman original image. Make global image changes to dial in the grade moving towards targeted adjustments after developing a balance of color across the image. Reverse engineer and create the grade non-destructi...

  • Adjusting Smart Filters

    Episode 13

    Push more targeted adjustments in Photoshop to recreate a grade on a Kate Woodman original. Using masks in combination with dodging and burning to push highlights and advance the polish of the grade. Apply a smart filter created in previous lessons to a David Parrish image. Analyze the pros and c...

  • Applying LUTs

    Episode 14

    Dissect a commercial grade action containing a beautiful LUT and apply it to one of photographer David Parrish's images.

  • Recreating LUTs

    Episode 15

    Recreate the same look from a a commercial grade LUT for one of photographer, David Parrish's images. Develop your grade from scratch using Adobe Camera RAW and Smart Objects. Develop a macro to micro level approach to dial in the look.

  • Unpacking Image VI

    Episode 16

    Combine previous lesson concepts with Adobe Color CC, Themes, and unpacking color for 2 distinct images from photographer, Rob Grimm. Analyze their distinctive color to bring them into the same cohesive “family”.

  • Matching Image VI

    Episode 17

    With good color analysis from the previous section, use the Adobe Camera RAW workflow to create cohesive grades in the same family for 2 images from photographer, Rob Grimm. Compare exposures and the effects on color. Utilize the adjustment brush within Adobe Camera RAW to make more targeted adju...

  • Unpacking Image VII

    Episode 18

    Continue to practice the process of unpacking color on 2 distinct images with an athletic theme. Match their color to bring them into the same family. Identify and distinguish local versus ambient color identities to make good decisions when trying to create a palette for matching color grades

  • Matching Image VII

    Episode 19

    With the understanding of local versus ambient color and solid workflow for extracting color from an image, build a new grade from scratch to create a matching color grade bringing 2 distinct athletic images into the same cohesive family.

  • Color Balance

    Episode 20

    Review an image in Adobe Camera RAW, evaluating and adjusting the image to create a sense of balance before manipulating a grade within Photoshop

  • Creating Depth

    Episode 21

    Learn how to use color to emphasize space and create depth within an image. Build up a composition in a targeted approach.

  • Color Variations

    Episode 22

    Create a variety of creative looks from a single image and its base grade. Transition back and forth between Photoshop and ACR to develop and push different aspects of color at the core of the image. Utilize selective color to quickly create split tones and a variety of grades

  • Experimental Grade

    Episode 23

    Create an experimental grade using a gradient map and tying in the color pallet from Adobe Color Themes. Work through assigning colors to tonal areas of an image, adjusting brightness through the gradient to perfect the grade. Build a dynamic way to create a color grade that is flexible across sp...

  • Wrap Up
    01:26
    Episode 24

    Wrap Up

    Episode 24

    Listen to some closing thoughts from retouchist, Sef McCullough, as he recaps the tutorial series, highlighting your progress and the approach you can take going forward in your work with color.