Welcome to Marketing Your Photography Business - Website Optimization & Strategy. The goal of this course is to help you identify the value of marketing in your business. Join Marketing Expert, Jared Bauman (Shoot Dot Edit, Bauman Photographers) In examining how to build a sound long term marketing strategy to create sustainable growth for your business. Learn the value of content creation and using inbound and outbound marketing channels. Develop an approach to communicating your unique brand.
Begin this course by joining marketing specialist, Jared Bauman, in identifying what marketing is and whether you are actively marketing your business. Consider the importance of creating a long term strategy built around content.
With content as your cornerstone piece to a long term marketing strategy, begin to dissect how you are currently framing your brand and the stories you present to your target market. Look at the importance of domain hosting and how your website is perceived by Google’s powerful search optimizatio...
Continue to evaluate your website presence and perception by identifying areas that speak to your brand, create trust, and a professional appearance to your target audience. Identify the importance of clean site navigation and security. Consider the value of site maps and proper link navigation, ...
