Marketing Your Photography Business | Website Optimization & Strategy

Marketing Your Photography Business | Website Optimization & Strategy

5 Seasons

Do you find it hard to make time for digital marketing between shooting and editing? Have you ever felt stuck when it comes to writing about yourself or your brand? Do you have a clear strategy for your website and your social media calendar?

As photographers and retouchers, we're in a crowded industry where it's tough to get new clients. The marketing and business side of the gig doesn't exactly come naturally to creatives. And sometimes, especially when you're working 40+ hours a week, there's just not enough time to sit down and power through it.

In this PRO EDU tutorial, you will learn how to get more attention for your brand by developing a customized marketing strategy. You’ll gather ideas on ways to tell your story in your own unique, authentic voice - in a style that is designed for the web and social media. By learning techniques to drive inbound traffic to your website and building effective outbound marketing campaigns you’ll gain a firm understanding of where your next clients are coming from.

Regardless of your current website platform, or if you have a website at all, this tutorial will help you grow your photography business by walking alongside marketing expert, Jared Bauman. He’ll provide you with checklists and tools of proven approaches so that you can avoid guessing or procrastinating. These best practices will give you a toolbox of skills that help you make the best of your time as a creative, allowing you to focus on the high profit marketing strategies.

This tutorial is for photographers who find marketing to be a chore, retouchers who need a clear content strategy, or any new creative entrepreneurs who want fast actionable steps to optimize their online presence and get more clients.

Marketing Your Photography Business | Website Optimization & Strategy
  • Indexing

    Episode 1

    Following marketing specialist, Jared Bauman, put your own website through an audit. Using Google, examine how your website is being indexed and projected to the marketplace. In this section, analyze site titles and meta descriptions that are being indexed by Google.

  • Googling Your Name

    Episode 2

    Continue your site audit by searching your name and business name to evaluate where you rank in a search engine. Begin to identify what factors a search engine is leveraging to rank you amidst an abundance of search results. Identify what sources are being analyzed to provide search query results.

  • Testing Page Speed

    Episode 3

    Go further into the site audit by testing website page speeds. Examine the factors that affect the speed and best practices to create an optimal experience for your customers and target market.

  • Checking For Broken Links

    Episode 4

    Complete your website audit with an automated analysis, checking for broken links. And recap with an overall summary of an effective site audit to optimize the platform that is central to your content - your website.

  • Site Audit-Site Audit Q & A

    Episode 5

    Transition from the lecture, to an interactive sit down with photographer Amy Schromm and marketing specialist, Jared Bauman for a live website audit. Build a deeper understanding of not only what - but why - doing this exercise for your site is extremely valuable.