With an optimized website, and content formation strategy, shift your focus towards identifying the channels of communicating your content marketing message. In this section, identify the components that leverage the power of search engine optimization. Understand how a search engine can drive traffic to your website, through the power of SEO.
With a broader understanding of how search engines drive traffic to your website with SEO, develop a more focused approach of driving traffic to your website through localizing SEO. Build strong community interest for your business with best practices applied to your content hub and social channels.
Take a closer look at the Pinterest platform as a means of driving inbound traffic to your website. Identify how to fill out a Pinterest account with effective information to create consistency and awareness that leads your target audience to you. Connect how the Pinterest platform ties into your...
Dig deeper into the Pinterest platform, learning best practices on how to build effective pins. Examine hashtags, location information, and pin designs. Identify resources with template designs for automation to create effective, scheduled pins.