Luxe Portraiture With Jai Mayhew

Luxe Portraiture With Jai Mayhew

Luxe Portraiture is all about building a business on the foundation of customer experience. Jai Mayhew shares the knowledge that has allowed her to build a six-figure portrait business, booked months in advance, which markets itself. Using her background in fashion photography Jai creates unique experiences for each client. Building a story, bringing in wardrobe, providing parting gifts, creating luxe reveals... this is Luxe Portraiture.

Luxe Portraiture With Jai Mayhew

63 Videos

  • Welcome To Luxe Portraiture

    What is Luxury Portraiture? How do you make a portrait more of an experience? Welcome to Luxe Portraiture - where service to the client meets the artistry of photography. Welcome to Jai Mayhew’s portrait business. Hear how Jai’s past clients refer to her service and how service makes all the diff...

  • Jai's Story - Finding Your Why

    Every photographer has a story, a past, a history that drives them. Jai can trace back a few moments that made her think about how women feel in front of the camera. She set off on a mission to make sure those who appear in front of her camera not only get great photos but have a great experience.

  • The First Contact

    When a client first reaches out to you, what does that look like? Are you intentional in your process? How are the first messages representing your brand?

    Here Jai discusses her philosophy around engaging with your clients, as well as what to think about in developing your website.

  • Assignment 1

    Welcome to the first assignment of this course. Watching without taking action will not change your process or your business. Jai assigns you the first opportunity to think and engage in real change.

  • Scheduling & Preparing For The Consultation

    Does the opportunity to make your client feel comfortable with you begin at the session’s start? Jai’s (and her clients) say no, it begins well beforehand. Scheduling and preparing for your consultation is a repeatable process that will help you make the sale long before you ever capture the image.

  • Assignment 2

    For many of us having a repeatable process begins with notes or a checklist. For this assignment, we will ask you to think about your approach to consultation.

  • Welcome Packet

    A welcome packet can not only impress your clients but can solve a lot of issues for you. A welcome packet is full of those commonly asked questions your clients have and they can get answers without asking you. This is a business decision and a time saver.

  • Assignment 3

    Developing your mail ahead packet is critical. Start building it today! Think about the information you wish your clients knew before showing up at the shoot and let’s build it into something great.

  • What Is A Luxe Studio?

    What defines a luxury studio space? Does it require a large storefront? Do you need to have certain items in place? Jai talks about her studio environment, what she has included and what she thinks defines a luxe environment.

  • Welcome To Jai's Studio Tour

    We have discussed what makes a Luxe Studio space, now we will walk through Jai’s space and how she has built a business in it.

  • Assignment 4

    What stops you from establishing a studio? Let's find ways around those blocks.

  • The Camera Gear Jai Uses

    Joining Jai in the studio to talk about what equipment she uses day to day in her business.

  • Must Have Lighting

    The discussion of equipment continues with talking about lighting. Do you need to save for the best gear? How much do you need to do what Jai does? Let’s look into Jai’s studio lighting.

  • Building Your Wardrobe

    A studio wardrobe is a great added bonus for your clients. The studio wardrobe gives you the ability to add direction to your images, reduce stress in your clients, and make sure luxury is part of your client's experience.

  • Building Your Team

    Doing everything on your own is hard. Having a team helps take away your stress, increases the overall luxury experience and increases the probability of getting greater images. How and who do you put on your team?

  • Luxe Photoshoots - Introduction

    This chapter opens with Jai's favorite part of her business, photoshoots. In this introduction to the photoshoot section, Jai expresses what she thinks is most important for you to watch while she shoots.

  • Anna - Introduction To The Photoshoot

    Jai introduces the first shoot with Anna. Here Jai talks about all the details that went into building this concept, about the wardrobe, the hair, the makeup, and everything that will help tell the story Jai has prepared for Anna.

  • Anna - The Single Light Editorial Photo Shoot

    Studio lighting does not need to be complex, have multiple lights, or be scary. Jai starts the process of showing you her go-to lighting set-ups by demonstrating what is possible with just a single light source.

  • Anna - How To Pose For Female Sensuality

    A lot of Jai's work contains an element of sensuality to it. Jai explains how she considers female sensuality to be very different from sexuality.

    Using a beauty dish primarily, Jai walks you through a straightforward yet powerful lighting scenario that showcases your subject.

  • Anna - Adding A Second Light For Fill

    Fill light is a light source that generally is at lower power and at a different angle than the key (or primary) light. The fill light is designed to reduce contrast in images, often reducing the depth of shadows.

    Jai demonstrates adding the fill light to your shoot, often by simply bouncing th...

  • Anna - Culling The Shoot

    Culling images is an art form all in itself. Editing takes time, making sure you have the best image to start with is a critical, often overlooked, phase in your editing process.

    Jai walks you through her selection process of the first photoshoot with Anna to talk about what she sees when she i...

  • Anna - Posing Assignment

    Understanding how the body moves and which poses work for different scenarios is a complete game-changer for every photographer. Throughout this tutorial you see Jai mirroring poses for the subject in order to take away the insecurity a lot of people feel in front of the camera.

    In this assignm...

  • Monique - Choosing A Lens

    Knowing which lens to choose based on your subject/surroundings is critical to your success as a photographer. Jai shows how each lens can give you dramatically different results, without moving your model or camera position.

  • Monique - Using A Grid

    Jai discusses why adding a grid to your light can narrow the falloff or spill of lighting in order to control where the light lands on the subject or background. Jai does this by using a classic clamshell lighting scenario where the grid brings the light in on her subject.

  • Monique - Hard Versus Soft Light & Broad Versus Short Light

    Jai explores using some classic lighting scenarios- hard light, soft light, in both a broad and short situation. Jai shows how they can be combined and utilized for artistic and dramatic images. These simple lighting scenarios can be used to really drive your vision forward and give your clients...

  • Monique - Culling The Shoot

    Going through images should never be taken as an afterthought. Learning to see the details that move an image from good to great is what saves you a lot of time in post-processing. Jai continues to walk you through what she looks for in her images and how she decides what images to select.

  • Monique - Luxe Experience Interview

    Understanding how your clients feel is a key factor to Jai's overall business success. In this video, Monique describes her experience. Jai investigates why getting a picture taken is so nerve-wracking for some people and how photographers can help overcome these fears.

  • Monique - Lighting Assignment

    Jai challenges her audience to only use one light source to create images that show the different light scenarios- broad, short, hard, and soft.

    Remember that the light source you use does not have to be expensive studio lighting. Light can come from windows, open doors, lamps, and any variety o...

  • Jade - Introduction To The Photo Shoot

    Jai famously brings an element of her work in the fashion industry to her clients. In this video, Jai begins walking through the fashion and beauty process and how using very simple props can help build very bold imagery for your everyday clients.

  • Jade - Styling The Shoots

    Here Jai brings you into the creative discussion with her make artist and client for the day. Jai walks through the wardrobe design, the different looks that will be used with Jade, and how the make-up artist will add to the overall feel of the look.

  • Jade - Beauty Shoot Built Around Gloves

    Inspiration can come from any source. For Jai, it often comes in the simplest form or a single object. The material, the color, the flow… all these things can be the very building block of the entire shoot. Here a simple set of custom-made sequined gloves spark the color palette and bring the who...

  • Jade - Fashion Shoot Using Gels

    Adding gels to your lighting can introduce an entirely different feel. Since we know color can impact mode color becomes a critical element in completing your story.

    In this video, Jai explores introducing gels to her image in order to give the client some dramatic, fashion-forward images.

  • Jade - Alter The Wardrobe For A New Look

    Giving a client multiple opportunities to see and ultimately buy a lot of different looks is something Jai preaches repeatedly.

    Here we get to see that those opportunities do not always mean dramatic differences or require a whole wardrobe shift. Often just slightly altering the components of a...

  • Jade - Using Negative Fill

    From reflectors to v-flats, using bounced lighting is common. In this segment of Jade’s shoot, Jai does the opposite using the black side of the v-flat to absorb light and carve out the client's features for a very editorial-style image.

  • Jade - Culling The Shoot

    Continuing the thought process of culling images is a critical step in making sure that only the best images are edited we spend time going through all the photos from Jade’s shoot with Jai. Jai talks through her process of image selection and what she looks for in each photo and why.

  • Jade - Editorial Elements Assignment

    In this assignment, Jai challenges you to add editorial elements to your shoot. Be it color or negative fill, the point of this assignment is to get you to bring new elements to your process.

  • Introduction To The Masterpiece Sessions

  • Introducing A Wardrobe Stylist

    As a part of the masterpiece offering, Jai always brings in a professional stylist. A stylist brings a unique vision to the shoot, combining various artistic elements from wardrobe to set design. Understanding what a stylist can bring is important. In this video, Jai talks to Kristi Pinkham to ge...

  • Dawn - Masterpiece Session First Look

    Continuing into the first photoshoot of the Masterpiece Session, Jai brings a stylized, storytelling aspect to her client work. Bringing that fashion/editorial experience from her past work, Jai brings her client's model dreams to life.

  • Dawn - Masterpiece Session Second Look

    In this second Masterpiece Session Jai shows how simplicity and a little imagination can bring out stunning imagery.

  • Dawn - Masterpiece Session Third Look

    Using Kristi’s artistic vision in building a custom headpiece to life, Jai begins by communicating with her client where she is shooting and how much of the body is being shot.

  • Dawn - Masterpiece Session Fourth Look

    In this next shoot we see another example of where imagination helps propel a concept forward. Going for the dramatic by using a handful of statement pieces.

  • Dawn - Luxe Photoshoot Interview

    Dawn brought a unique perspective as an experienced model. In this interview, Jai asks her to share her experiences and how they could relate to our knowledge of client experience.

  • Dawn - Budget Challenge Assignment

    In this assignment, Jai issues a challenge to let imagination step in front of budget and look for ways to create extraordinary images on a shoestring budget.

  • Wrapping Up The Photoshoots

    Jai recaps the photoshoots and gives major takeaways from the overall photoshoot experience.

  • Anna's Retouch - Selection And Raw Processing

    We saw Jai cull the images of Anna earlier. She now makes her final selections and begins her raw processing in Capture One.

  • Anna’s Retouch Preparation

    Jai’s retouching workflow takes us from the raw processing to preparing the image. In her preparation phase, Jai concentrates on adjusting areas of the image using liquify before moving into healing the skin and correcting blemishes.

  • Anna's Retouch - Dodge and Burn

    Dodging and burning is a technique of adjusting shadows and highlights to match nearby pixels. This technique is a critical step in making sure transition areas of the skin appear cleaner and blemishes seem less prominent.

  • Anna’s Retouch Frequency Separation and Finishing Touches

    Frequency separation breaks the skin into separate components, dividing out color and texture to be worked on individually. In this step, Jai fine-tunes the image through final clean-up and color grading.

  • Monique's Retouch - Selection and Raw Processing

    We saw Jai cull the images of Mo’s earlier. She now makes her final selections and begins her raw processing in Capture One.

  • Monique's Retouch - Preparation

    Jai’s retouching workflow takes us from the raw processing to preparing the image. In her preparation phase, Jai concentrates on adjusting areas of the image using liquify before moving into healing the skin and correcting blemishes.

  • Monique's Retouch - Dodge and Burn

    Dodging and burning is a technique of adjusting shadows and highlights to match nearby pixels. This technique is a critical step in making sure transition areas of the skin appear cleaner and blemishes seem less prominent.

  • Monique's Retouch - Frequency Separation And Finishing Touches

    Frequency separation breaks the skin into separate components, dividing out color and texture to be worked on individually. In this step, Jai fine-tunes the image through final clean-up and color grading.

  • Jade's Retouch - Final Selection and Raw Processing

    We saw Jai cull the images of Jade earlier. She now makes her final selections and begins her raw processing in Capture One.

  • Jade's Retouch - Preparation

    Jai’s retouching workflow takes us from the raw processing to preparing the image. In her preparation phase, Jai concentrates on adjusting areas of the image using liquify before moving into healing the skin and correcting blemishes.

  • Jade's Retouch - Dodge And Burn

    Dodging and burning is a technique of adjusting shadows and highlights to match nearby pixels. This technique is a critical step in making sure transition areas of the skin appear cleaner and blemishes seem less prominent.

  • Jade's Retouch - Frequency Separation And Finishing Touches

    Frequency separation breaks the skin into separate components, dividing out color and texture to be worked on individually. In this step, Jai fine-tunes the image through final clean-up and color grading.

  • Masterpiece Retouch - Selection and Raw Processing

    We saw Jai cull the images of Anna earlier. She now makes her final selections and begins her raw processing in Capture One.

  • Masterpiece Retouch - Preparation

    Jai’s retouching workflow takes us from the raw processing to preparing the image. In her preparation phase, Jai concentrates on adjusting areas of the image using liquify before moving into healing the skin and correcting blemishes.

  • Masterpiece Retouch - Dodge and Burn

    Dodging and burning is a technique of adjusting shadows and highlights to match nearby pixels. This technique is a critical step in making sure transition areas of the skin appear cleaner and blemishes seem less prominent.

  • Masterpiece Retouch - Frequency Separation And Finishing Touches

    Frequency separation breaks the skin into separate components, dividing out color and texture to be worked on individually. In this step, Jai fine-tunes the image through final clean-up and color grading.

  • A Luxe Reveal

    A reveal is the part of the experience when the client gets to see their images for the first time. Jai makes the reveal an experience to remember by creating a comfortable environment and by being there for her client. This is the moment when she shows her client how they look through her eyes… ...

  • Closing

    Jai's closing remarks.

  • Luxe-Portraiture-Raw-Images-A.zip

    1.36 GB

  • Luxe-Portraiture-Raw-Images-B.zip

    1.58 GB

  • Luxe-Portraiture-Edited-Images.zip

    1.39 GB