It’s time to get more specific. Dive into a case study to examine the process of winning work, to final project completion. Follow high end retoucher, Sef McCullough as he examines a potential client project via an e-mail inquiry. Learn how to examine the inquiry, assess client needs, and position yourself to accept or potentially reject a project. Define an approach and mindset the creates proper expectations. Learn when to reveal your project rates and lead your clients to a mutually beneficial agreement.
Join photographer, Rob Grimm, and retouchers Lisa Carney, Sef McCullough and Earth Oliver as they continue to discuss industry dynamics. From communication, to fixing mistakes, to the different perspectives of production vs. post-production. Learn about how to navigate managing client expectation...
Client management is not an easy task. Learning to master creative and technical skills takes time, patience, talent, and a willingness to never stop learning. Business interactions are no different. Learning to communicate with your clients is essential. It’s not just about winning work. Managin...
To begin this course, learn how to identify your persona as a retoucher. Retouching involves a vast skillset with a variety of positions and opportunities across the photography industry. Develop a clear understanding of those positions and their hierarchy to help quantify your skills. Build a so...
